my services
A custom follow up
for your digital transformation & Ecommerce
My Areas of expertise
đź›’ Driving E-commerce P&L (D2C / Online Store)
I partner with you to drive your e-commerce growth, combining performance and profitability.
- E-commerce strategy definition and execution: Aligning with business goals to maximize revenue and profitability.
- Conversion funnel optimization: Enhancing user experience to increase conversion rates and reduce bounce rates.
- Digital marketing budget management: Efficient resource allocation to maximize ROI on campaigns.
- Performance analysis: Monitoring key KPIs (traffic, conversion rate, average order value) for data-driven decisions.
- Cross-functional team coordination: Collaborating with marketing, IT, and logistics teams for smooth execution.
Example: +5% e-commerce revenue vs. target in one year through UX improvements and targeted marketing campaigns (Philips France).
🚀 Leading Digital Projects & Transformation
I guide your digital projects to success, with full alignment to your business, tech, and people goals.
- Replatforming & tool migration: Scoping, prioritization, and management of CMS or back-office (ERP, PIM, CRM) redesign projects.
- E-commerce Product Owner: Defining user stories, prioritizing features, managing the roadmap, and coordinating sprints with tech and design teams.
- AI solution deployment: Identifying use cases, leading testing phases, and driving adoption (e.g. AI assistant for customer service or automated reporting).
- Agile project management: Coordinating business and tech teams to deliver new features efficiently.
- Business analysis & change management: Gathering needs, writing functional specs, and leading user testing.
Example: Automated translation process in a website replatforming project, improving team productivity by 20% (Netatmo).
🎯 Optimizing & Redesigning the Customer Journey
I optimize your website’s user experience to boost customer satisfaction and drive business results.
- Full UX audit: Analyzing user journeys to spot friction points and improvement opportunities.
- User journey mapping: Visualizing key steps to optimize navigation and boost engagement.
- Strategic recommendations: Actionable insights to enhance usability and conversion.
- User testing & A/B testing: Validating improvements through real user feedback.
- Implementation support: Guiding the integration of identified UX/UI solutions.
- Performance tracking: Measuring impact on KPIs like conversion rate and customer satisfaction.
Example: +5 point NPS improvement by digitizing and streamlining the post-purchase journey through A/B testing (Philips France, CX Manager).
Two types of Services
1. Operational Support
To strengthen your teams with hands-on, immediate support.
I take charge of your digital or e-commerce projects on a daily basis with agility and expertise.
- Operational project management: Handling your e-commerce roadmap, writing user stories, and coordinating product development.
- Continuous optimization: Data analysis (KPIs, conversion funnel), UX/UI improvements, and user testing.
- Ad-hoc support: Maternity leave cover, temporary workload increase, or tailored freelance missions.
2. Digital Strategy & Consulting
To structure your digital transformation and accelerate your growth.
I support you in defining a clear vision and executing high-impact projects.
- Digital audit & diagnostics: Assessing digital maturity, analyzing customer journeys, and evaluating tool performance.
- Strategic roadmap development: Project scoping, prioritization, and creation of a clear, actionable plan.
- Transformation project management: Leading replatforming initiatives, AI integration, and cross-functional coordination.